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About Us

Why SW Optics? We’re a business run by rifle shooters for rifle shooters.

In fact, we’ve been discharging firearms of all types for over forty-five years.

A better question is: How did you end up in the optics business.? After we had decided to purchase a Delta Optical ‘scope to improve our F-class shooting experience, we found first that it wasn’t that easy to find one, and second, when we did, that even the enthusiastic reviews understated the quality of the optics we purchased. In my estimation, for example, the Delta Stryker HD 5-50X56 SFP riflescope is priced at least $1,000 under the price of other riflescopes that compare with it on features and quality. So, I decided that it was worth pushing the brand and I became an importer and dealer for Delta Optical. In between, I bought another Stryker HD 5-50X56 at full retail with my own money. Which should tell you what I think of them.

And that, to my mind, is the real differentiator of our dealership. I was a retail customer of all the brands we represent before we became a dealer. Long story short, we won’t sell a brand to you that we weren’t prepared to spend our own money on.